​

Sustainable market success is not achieved through isolated initiatives. It requires a clearly structured, differentiated  enterprise-wide system of objectives—and the disciplined execution of that system.

This begins with the fundamental entrepreneurial decisions that drive growth. It extends to strategic and operational management concepts, their translation into competitively superior market-development instruments, and ultimately the ability to win customers and prospects in direct competition.

In line with the economic principle, the ultimate objective is to maximise entrepreneurial value creation through sustainable and defendible growth. Achieving this goal requires companies to address numerous success-critical questions, e.g. 

- Why does a company need to grow, at what rate and for how long?

- What are the key drivers of market success?

- How can new markets and business areas be developed systematically?

- How can a company prevail over its competitors and secure sustainable, defensible competitive advantages?

- What role does market share play, and at what level and point in time does it generate maximum value?

- What strategic logic underpins competitively superior market development?

- How can marketing and sales instruments be managed efficiently?

- How can prospects be transformed into loyal customer advocates—so-called Apostle Customers?

These are only a few examples of the many questions that companies and their decision-makers face every day. The pursuit of advanced, value-oriented answers to these questions led to the publication of the book                                      

Internationaler Markterfolg -Wachstum im globalen Wettbewerb / International Market Success —Growth in Global Competition-.

International Market Success provides an integrated management framework for achieving competitive superiority in global markets. It combines best-practice expertise from business and academia, drawing on ...

- the best-practice concepts of the global corporate growth champions;

- the expertise of the world’s leading management consulting firms;

- globally recognised state of the art economic theories and management models; 

- the experience of an author, who has held long-standing responsibility as Chairman of Supervisory Boards                        and Chief Executive Officer of Executive Boards of international market leaders.

Building on International Market Success, the Management Playbook Milestones to Market Success was developed.

Milestones to Market Success addresses selected concepts and success drivers that are critical to achieving superior competitive growth in global markets. The selected key topics are distilled to their essential principles and presented as a practical management compass for decision-makers of today and tomorr.

The purpose of the playbook series is to provide answers to key questions in market management, offer practical recommendations and encourage further strategic reflection.

New articles in the Management Playbook series Milestones to Market Success are published every Saturday at 9:00 a.m. The topics covered in the series also form the basis for the Self-Learning Course Modules Milestones to Market Success.

The Milestones to Market Success blog series is designed for anyone seeking to expand their expertise in ...

- corporate development

- growth and value creation

- internationalisation

- market entry and market development

- competitive differentiation

- sales

- marketing

Its audience includes shareholders, entrepreneurs, senior executives, sales and marketing managers, as well as students, the managers of tomorrow.

​