CONTENTS
PART 1: FOUNDATIONS OF BUSINESS GROWTH .
1. Business enterprise: Understanding and principles
2. Corporate Development
3. Determining the business area
4 Competitive positioning
5 Mission Statement
6. Company's target system
7 Strategic Corporate Development
8 Business model
9 Case Study: From Business Field Innovator to Business Model Renewal
PART 2: GROWTH AS A SUCCESS FACTOR IN CORPORATE DEVELOPMENT
10 Business Development and Growth
11 Growth and market share
12 Market share and profitability
13 Growth of Champions
14 Executive Summary: A compass for entrepreneurial
growth
PART 3: KEY FACTORS OF ORGANIC GROWTH
15 Guiding system for global growth management
16 Market Segmentation
17 The marketing policy instruments: Marketing
18 growth drivers of supply-side policy: Branding
19 growth drivers of supply-side policy: Innovation
20 growth drivers of supply-side policies: Pricing
21 International Market Development
22 Sales: The ultimate lever for market success
23 Field sales force as a key determinant of revenue and growth
24 Digital Market Transformation
What is the content of the book?
Internationaler Markterfolg is a holistic guiding system to develop and achieve sustainable competitive superiority in international markets for value maximization.
The competence of Internationaler Markterfolg is based on a business driven synthesis of 4 sources of knowledge:
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Scientific economic theories and models
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Best practice behaviour of global market leaders
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Expertise of the world’s premier consulting companies
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The author’s personal management experience as top level executive of international market leading corporations
Internationaler Markterfolg draws a clearly defined path for business companies and their responsible key personnel to competitive superiority in growth and value generation, which is structured in consecutively building up stages: From fundamental corporate decisions and strategies to their instrumental application in sales markets with customers versus international competitors. The corporate path and its stages leads to the pinnacle aim of profit oriented businesses:
Long term oriented sustainable value maximization.
Whom does the book address for what purpose?
Internationaler Markterfolg addresses all those, who are interested in the development of sustainably value increasing businesses on the basis of superior management of markets and customers in an international business environment and looking for enhancement of their strategic and operational business competence: Shareholders, entrepreneurs and founders, executives in business companies of today and tomorrow, students, political and economical leaders as well as all other business entrepreneurs of today and tomorrow.
Internationaler Markterfolg likes to substantially contribute to superior performance capabilities of decision makers and responsible managers in today’s and tomorrow’s economic and business environment. Herewith the intention of Internationaler Markterfolg is to support the economic value development of businesses and companies as well as the professional and personal success of all people involved.
What makes the book special?
International Market Success aims to distinguish itself from the multitude of excellent national and international textbooks by offering fact-based, practically relevant decision-making concepts. These concepts form a holistic, strategically and operationally consistent guidance system for sustainable market success and value-creation-oriented superiority in global competition . To this end, a comprehensive knowledge base has been developed through the unique combination of scientifically researched findings, the wealth of experience of the world's best consulting firms, and the success concepts of leading global companies in the daily struggle for customers and markets in global competition.
All in all: International market success is based on 3 fundamental pillars:
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Mapping the entire entrepreneurial transaction process in a holistic, internally consistent, and interconnected management system for competitively superior market management: From growth-driving fundamental entrepreneurial decisions to the development of market strategies and instrumental sales concepts, to their successful implementation in daily business through personal selling and digital media.
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Linking theory-driven management models from classical economics with the expertise of leading global consulting firms: From Borden, Drucker, Gutenberg, Maslow, Porter to Boston Consulting Group, McKinsey, Bain, AT Kearney, etc.
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Analytical and conceptual analysis of the success strategies of above-average growing international market leaders and their best practice methods and instruments in operational sales: From Apple, Alibaba, Amazon, Huawei, Google, Microsoft, Xiaomi to Adidas, Disney Nike, Coca-Cola, Procter & Gamble, Starbucks to Caterpillar, Mercedes, Toyota, Shell, etc.
What are the benefits of the book?
Internationaler Markterfolg offers a holistic integrated guiding-, management- and decision making system for long term oriented competitive superiority of businesses and their responsible leaders in their battle for customers and markets versus in a global competitive environment. It starts with top level corporate decision making and ends with successful selling in direct analogue and digital customer contact.
Business enterprises and institutions benefit from Internationaler Markterfolg by receiving a holistic, consistently integrated management playbook for superior market performance in global competition, which covers the entire strategic and operational action spectrum from C-Level decision making to sales level execution. As a result: The company achieves a leading competitive market position, which leads to long term value maximization.
The responsible management personnel benefits from the superior performance of the company personally due to their knowledgeable contribution. As a result: Accelerated career development, increased remuneration, social and professional reputation, access to influential circles and last, but not least an elevated level of self-fulfilment.
What is the character of the book?
Content and values of Internationaler Markterfolg support superior management performance in developing domestic and international markets in global competition due to a holistic, fact based guiding system for value driven competitive growth in daily business. Competitive market superiority is the aim of Internationaler Markterfolg. For that purpose it delivers a clearly defined orientation compass, which is built upon an unparalleled synergistically combined knowledge pool, originating out of 4 sources:
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Strategic and operational best practice behaviour of superior growing international market leaders
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Over decades developed business expertise of the world’s best consulting companies
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Research driven knowledge competence of international highly reputed economic scientists
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Personal experience of the author as top executive of international market leading corporations
The orientation compass covers all relevant strategic and operational action zones for corporate market success. Because of their interdepending relationship all strategic areas and instrumental functions for market success are embedded in one holistic integrated management playbook, where one layer of decision making and execution builds upon another: From strategic and operational corporate decisions all the way to direct personal and digital sales situations with customers, where the final achievement of revenues, growth and value generation needs to be accomplished.
What is the essence of the book?
Internationaler Markterfolg:
Holistic corporate guiding system for market superiority in global competition as lever for outstanding value generation for the benefit of the business company and its people.
You can order the book "International Market Success - Growth in Global Competition" here: via my homepage, via Springer Gabler Verlag, via Amazon, or from any other professional bookseller.
E-book: €69.99 | Hardcover: €89.99 ISBN-10: 3-658-39426-9 | ISBN-13: 978-3-658-39426-4
