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Management Playbook

Best practice expertise from science and practice

as a holistic guidance system for superior management

of markets and customers in global competition

Developed by an author with many years of experience as

Chairman of the Supervisory Board and the Executive Board of an international market leader.

MANAGEMENT PLAYBOOK SERIES: FOUNDATIONS FOR MARKET SUCCESS

Foundations for market success

"Foundations for Market Success" addresses the key strategic drivers for competitive growth in international competition in a condensed form. The milestones are based on the book "International Market Success ," the first part of which outlines the business strategy for companies and their management as the foundation for competitive, value-creating growth in international competition .

Foundations for Market Success is the first part of the Management Playbook series , which, building on the book International Market Success , presents selected key factors for a competitively superior market penetration within the framework of a holistic action concept: From the fundamental entrepreneurial decisions at the C-level to their implementation in revenue-generating customer acquisition in sales .

The book "International Market Success" provides a comprehensive guide to achieving competitive superiority in the international market. It delivers best practice expertise from both academia and industry, brought together by an author with many years of experience as a supervisory board and executive chairman of international market leaders.

All in all: International market success is a compass for corporate success in the daily struggle for markets and customers, from the growth-driving fundamental entrepreneurial decisions to strategic management concepts and operational success methods and instruments for value-added growth, up to their sales implementation in analog and digital customer service.

The foundations for market success are published weekly, milestone by milestone, on LinkedIn every Saturday from 9:00 a.m., as well as on my homepage www.frankgebert.de , where all published milestones can be found at a glance.

You can order the book "International Market Success - Growth in Global Competition" directly here, as well as via link.springer.com, www.amazon.de and all other professional analog and digital booksellers.

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