Key Questions of Market Success

Innovation is one of the top three growth drivers on the agenda of CEOs of international market leaders. Innovation as a corporate growth engine means creating offerings, processes, and …

Charismatic brands like Apple, Coca Cola, Mercedes, or Nike enable long-term competitive differentiation and pricing power, outstanding purchase preferences and customer loyalty, providing a high potential for word-of-mouth marketing …

The concept of marketing was developed in the 1960s and encompasses the crucial instruments for directly influencing the purchase decision of potential customers: Product policy, communication policy, distribution/sales policy, which are reflected in the 4P model: Product, Price, Place, Promotion

Geo-Targeting projects the complexity of the consumer market with its diverse buyer typologies onto geographical areas using address-based reference parameters such as houses and streets. By utilizing digital data, it becomes possible to define small-scale local market segments, such as residential neighborhoods, where homogeneous consumer groups with similar social backgrounds, needs, and purchasing behavior patterns

Market segmentation captures the entire market by differentiating its various buyer typologies and grouping them into homogeneous target segments of the highest possible economic attractiveness under consideration of competition. Hereby the focus is on identifying the differences in needs…..

The strategic behavior of outstanding international growth companies sets the standard for successful value-creating growth management. As diverse as these growth leaders are as companies they all follow the same success principles…..

Growth is a crucial success factor for long-term maximization of entrepreneurial value creation and development. Hereby studies show that business growth is possible in every industry, even in declining development phases. However, only about one-third of international leading companies achieve

The growth of a company and its products is associated with risk-bearing costs and liquidity expenses due to the actions required to prepare for growth initiatives, e.g. intensifying the penetration of current markets…….

The Economic Principle determines the primary goal of a company as long-term maximization of value creation, resulting from sustainable competitive advantage in differentiation, customer value, and performance/cost efficiency. When these criteria are met, the company experiences ……

A corporate target system sets the direction for the strategic business development of the entire organization, encompassing companies, business units as well as hierarchical levels from top management to the shop floor. It enables a homogeneous and integrated top-/down target structure…..